The SuperAmma campaign is the culmination of years of behavioural science research to inculcate the habit of handwashing with soap. We designed a communication campaign based on the Evo-Eco theory of behaviour change.
Here we make available the approach and the materials that worked successfully
in Southern India to inspire and assist you in your behaviour change campaign.


Know more about how the campaign was designed, implemented and evaluated.

Traning home
Learn how to implement this campaign in your own backyard.

Download home
Tested open source communication materials that you can download and use.

research home
Scientific research papers on Handwashing with Soap.
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